LION, specialist in PPE and firefighter training solutions, has been protecting those who protect us since 1898.
Contact information:
Rheastraat 14,
5047 TL
Tilburg,
The Netherlands
+31 13 507 68 10
salesemea@lionprotects.com
Lionprotects.com/emea
Founded in 1898, LION began with an unyielding mission: Protecting those who protect us. What started as a family-owned business dedicated to safety has evolved into a global leader in personal protective equipment (PPE) and firefighter training solutions. For more than a century, we have stood alongside firefighters, emergency responders, and fire safety personnel, providing them with innovative products and services designed to enhance safety, readiness, and performance.
A Legacy of Protection
LION quickly recognised the urgent need for advanced personal protective equipment and fire training solutions and made it our responsibility to provide firefighters with the best possible equipment. Today, this commitment continues to drive our work across Europe, the Middle East, and Asia. From state-of-the-art turnout gear to comprehensive training systems, our solutions are tailored to empower first responders in every aspect of their critical missions.
Our dedication extends beyond equipment. We understand the challenges faced by both professional and volunteer firefighters and work to ensure that all responders—regardless of their role—have access to world-class protective gear and realistic training environments.
Three Pillars of Readiness: Get Ready. Be Ready. Stay Ready.
At LION, readiness is more than a goal—it is a philosophy embedded in everything we do. We support firefighters and first responders through a complete cycle of preparation:
• GET Ready: We prepare responders for the realities of emergency situations with immersive training solutions, including live-fire training structures, virtual reality simulations, and smoke generators. Our training ensures they enter the field with confidence, skill, and resilience.
• BE Ready: Our innovative turnout gear, helmets, boots, and rescue equipment are engineered for maximum protection, comfort, and durability. Every product is designed with the input of firefighters themselves, ensuring that we meet the evolving demands of modern firefighting.
• STAY Ready: Firefighting gear and training solutions require proper care and maintenance to perform at their best. LION offers specialised cleaning, inspection, and repair services, trouble shooting and service interventions to extend the life of protective equipment, helping departments remain safe, compliant, and operationally ready.
Innovation and Integrity
LION EMEA is committed to continuous innovation. We collaborate closely with firefighters, industry experts, and safety organisations to anticipate new risks and develop solutions that address them head-on. Our approach is guided by honesty, transparency, and an unwavering dedication to quality. Every product we deliver undergoes rigorous testing to ensure it meets the highest safety and performance standards.
A Trusted Partner in Safety
With a strong presence across Europe, the Middle East, and Asia, LION is proud to support fire brigades, civil defense organisations, airports, and industries where fire risk is a daily concern. Our reputation as a trusted partner stems from our expertise and our shared commitment: protecting lives.
Ready for Action
For over 125 years, LION has stood by the side of first responders, evolving with their needs and strengthening their ability to protect others. Today, our mission remains unchanged—ensuring that every firefighter and emergency responder is ready for action.
