Staging Site!

Made Smarter Commission appoints Siemens’ Brian Holliday

Made Smarter, the national digitalisation movement to drive productivity, growth and sustainability in manufacturing, has appointe
International Fire Buyer placeholder image

Share this article:

Made Smarter, the national digitalisation movement to drive productivity, growth and sustainability in manufacturing, has appointed Siemens’ Brian Holliday as its new co-chair.

The Managing Director of Siemens Digital Industries will head up the Made Smarter Commission alongside Lee Rowley MP, Minister for Industry for the Department of Business Energy and Industrial Strategy, replacing UK industrialist and former Siemens CEO Professor Juergen Maier.

Together they will shape the future of Made Smarter and oversee the successful delivery of its Adoption and Innovation programmes, which help UK manufacturers to capitalise on new digital technologies such as additive manufacturing, internet of things, and robotics and automation. The programmes have already received over £150 million in government funding.

Brian Holliday said: “I’m delighted to be co-chairing the Made Smarter Commission with Minister Rowley through its next steps.

“Since the original Made Smarter Review in 2017, I have been struck by the importance of this government and industry partnership in manufacturing to highlight how much the sector matters to address the productivity, innovation and skills challenges in the UK and increasingly, to find the right levers to help to invest in material, resource and energy efficiency too.”

Mr Holliday and Mr Rowley will steer a board of leading industrialists from large and SME manufacturers as well as technology providers and manufacturing organisations, including: Make UK, GSK, BAE Systems PLC, GE Digital, the Royal Academy of Engineering, ICW, Renishaw PLC, ATEC Solutions, Lambert Engineering, the Confederation of British Industry (CBI), ABB Limited, Nestle UK & Ireland, TUC, Rolls Royce PLC, Jaguar Land Rover, Accenture and Airbus UK.

Minister for Industry Lee Rowley said: “I am delighted that Brian Holliday has become the new industry co-chair of the Made Smarter Commission.

“Brian has been involved since the start and brings deep manufacturing and tech expertise to our joint mission to improve productivity in manufacturing.”

A particular focus of the commission will be the roll out of the Adoption programme which is helping thousands of SME manufacturers in the North West, West Midlands, North East, and Yorkshire and the Humber regions take their first steps into digitalisation.

Donna Edwards, Director for Made Smarter’s North West adoption programme, said: “Brian is a fantastic replacement as co-chair of the Made Smarter Commission. I look forward to working with him and other board members in our continued efforts to drive-up productivity and slash carbon emissions through the adoption of new technologies.”

To read more exclusive features and latest news please see our February issue here.

Media contact

Rebecca Morpeth Spayne,
Editor, International Fire Buyer
Tel: +44 (0) 1622 823 922
Email: editor@firebuyer.com

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team.

Related News

Siemens launches next generation fire detection systems - Firebuyer.com

Siemens launches next generation fire detection systems

30 March, 2026
Siemens Smart Infrastructure has unveiled its Sinteso Nova and Cerberus Nova fire detector portfolio, designed to transform…
Firegraph-edit

Global Fire Protection System Market Forecast to Reach $118.14bn by 2030

23 February, 2026
The global fire protection system market is projected to grow substantially over the remainder of the decade, expanding from
Apprenticeship Week-Firebuyer.com

Shaping Tomorrow’s Fire Professionals

9 February, 2026
The Institution of Fire Engineers (IFE) is championing National Apprenticeship Week, raising awareness of the diverse opportunities
Thilo Horstmann-Interschutz-Firebuyer.com

Interschutz Appoints New Project Director

2 February, 2026
Major fire and rescue services and civil protection trade fair, Interschutz, has appointed Thilo Horstmann as the show’s Project Director
PPE Feature-Dec-Jan-Firebuyer.com

Exclusive Feature – The Science Behind Modern Fire PPE Materials 

2 February, 2026
Material science is reshaping modern firefighter PPE, Ed Hill examines how innovation, comfort and real world performance now…
Quick Fire-December26-Firebuyer.com

Quickfire – Rachel Potter, Business Development Manager, OWS Fire Rated 

23 January, 2026
Rachel Potter, Business Development Manager, OWS Fire Rated discusses life both inside and outside of the Fire Safety Industry
Product Spotlight - Meiko-PPE

Product Spotlight – Safer Respiratory PPE Processing 

19 January, 2026
MEIKO’s TopClean systems deliver safer, faster, and more hygienic cleaning and disinfection of respiratory protective equipment
KuhnOdice UK logo-Firebuyer.com

Mann McGowan and KuhnOdice Complete Merger

19 January, 2026
Mann McGowan and KuhnOdice Ltd (formerly CH Materials) have completed a merger, officially uniting under the new company name KuhnOdice UK.
Lakeland Exhibitor Intersec-Firebuyer.com

Intersec Exhibitor Profile: Lakeland Fire + Safety

11 January, 2026
Lakeland Fire + Safety is a consolidated force in firefighter protection, representing more than 40 years of development in high-performance
Intersec crowd-Firebuyer.com

Intersec set to open with largest edition to date

9 January, 2026
Intersec 2026, the world’s leading platform for manufacturers and buyers in the security, safety and fire protection industries, opens
Scroll to Top