Staging Site!

Smart Protection and Advanced Detection

Shinsuke Kubo, Managing Director, Hochiki Europe sits down with Fire Buyer magazine to deep dive into enhanced fire detection technology and its role in data centres 

At the helm of Hochiki Europe is Shinsuke Kubo, a leader in the life safety industry, currently serving as Managing Director. Kubo’s vast experience in commercial strategy and product management has been instrumental in his success at Hochiki. Prior to this role, he served as a Director of Business Development at Hochiki America Corporation from 2011-2018 and then as the Commercial Director for Hochiki Europe, Middle East, Africa, and India from 2018-2022. He has played an integral role in driving growth and innovation within the company during both roles. Kubo’s experience lends itself to be the perfect expert in all things life safety.  

How can we harness the power of hybrid wireless systems, especially in applications like data centres? 

In a recent interview with Kubo, we discussed the benefits of hybrid wireless systems in fire detection, particularly in relation to data centres. He emphasised that hybrid wireless systems achieve a balance by utilising wired connections for critical devices, such as the fire control panel and the loop connecting the wired-to-wireless translator module. This strategy ensures a consistent communication and power supply path, effectively addressing potential interference or signal loss concerns that may affect purely wireless systems. He further highlighted, “the true strength of hybrid wireless systems lies in their ease of installation, particularly in data centres, where retrofitting or navigating complex wiring conditions can pose challenges. By employing wireless devices, these systems eliminate the necessity for routing cables through walls and ceilings, resulting in time savings and reduced disruptions to existing structures within these environments.”   

How important are strategic partnerships when it comes to innovating as a manufacturer? 

During the interview, Kubo acknowledged the complexities that manufacturers face in keeping up with evolving fire safety regulations across international markets.  

“Regional differences, frequent updates and varying certification requirements pose significant challenges for manufacturers in ensuring global compliance.”  

To navigate these complexities, Kubo emphasised the importance of building strong partnerships with reputable testing laboratories and leveraging their expertise. By adopting a proactive approach and working closely with these partners, manufacturers can streamline certification processes for data centre fire safety products across multiple markets. This collaborative strategy helps ensure that products remain compliant, reliable, and competitive in the ever-evolving global marketplace.  

What role do intelligent sensors play in reducing false alarms and enhancing accuracy?  

Intelligent sensors are crucial in enhancing accuracy and reducing false alarms within data centre environments. These sensors utilise advanced algorithms and multi-criteria detection techniques to analyse various environmental factors, such as smoke density, heat, and gas levels in the case of CO multi sensors. Kubo explained, “By combining multiple sensor inputs, intelligent sensors can effectively differentiate between real fire events and potential false alarm sources, like cooking fumes or dust. They also continuously self-adjust sensitivity levels based on ambient conditions, ensuring optimal performance in these critical spaces”.  

Kubo then went on to emphasise that this intelligent approach minimises false alarm disruptions while maintaining high responsiveness to genuine fire threats. In turn, this improves overall system reliability and user confidence, providing enhanced protection for valuable data centre infrastructure. 

How does this impact a challenging data centre environment? 

During the interview, Kubo addressed the applicability of intelligent sensors in data centre environments that tend to be clean. Kubo confirmed that intelligent sensors, particularly true multi-sensors, are indeed highly effective in such environments. He went on to explain, “Hochiki’s multi-criteria detection technologies and adaptive algorithms enable these sensors to differentiate between a real fire, transient signals, and false alarms. This capability is particularly crucial in data centres where sensitive electronic equipment can produce misleading signals.”  

Emphasising the adaptability of Hochiki’s ACD Multi-Sensor with CO detection, Kubo noted that each sensor’ sensitivity can be independently adjusted based on its location and potential exposure to false or transient phenomena. With 24 EN54 – approved modes of operation and a SMART algorithm that allows the sensor to learn from its environment, it can significantly minimise disruptive false alarms while ensuring responsiveness to genuine threats. Kubo concluded, “This makes intelligent multi-sensors ideal for industrial settings, commercial kitchens, and other environments with high concentrations of particulates, where traditional smoke detectors may struggle.”  

What are the biggest causes of fires in this environment? 

Customer feedback highlighted several significant causes of fires in these environments, including electrical malfunctions, defective heating systems, improper storage of flammable materials, hot work operations like welding, and human error or negligence. To mitigate these risks in data centres and other commercial and industrial settings, Kubo suggested conducting regular inspections and maintenance of electrical and heating systems. Additionally, he emphasised the importance of implementing strict protocols for handling and storing flammable materials, enforcing hot work permit procedures, and prioritising employee training on fire safety protocols. 

Moreover, installing advanced fire detection systems, ensuring sufficient means of escape with intelligent emergency lighting systems, and maintaining a comprehensive emergency response plan can significantly reduce the impact of fires in these critical environments…

See our last issue here.

Never miss a story… Follow us on:
International Fire Buyer
@Firebuyer
Fire Buyer

Media Contact
Rebecca Spayne Managing Editor, International Fire Buyer
Tel: +44 (0) 1622 823 920
Email: editor@firebuyer.com

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

katie circle headshot

Katie Tracy

Editor

Chris Lingham - maverick-country.com

Chris Lingham

Group Sales Manager

Afua Akoto

Marketing Manager

Read the Latest Issue

May 2026 International Fire Buyer - Firebuyer.com

May 2026 Issue

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

WAGNER Group GmbH is celebrating 50 years in business during 2026. Firebuyer.com

WAGNER marks 50 years in fire protection industry

WAGNER Group GmbH is celebrating 50 years in business during 2026, marking five decades of development in technical…
Euralarm publishes guidance on lockdown and fire alarm integration. firebuyer.com

Euralarm publishes guidance on lockdown and fire alarm integration

Euralarm has published new guidance covering the use of fire detection and alarm systems to support lockdown…
MSA aquires Autronica. firebuyer.com

MSA Safety aquires Autronica Fire and Security

MSA Safety Incorporated has entered into a definitive agreement to acquire Autronica Fire and Security in a $555 million deal.
Lakeland Fire + Safety Launches New FireFlex Elite L-100 Structural Firefighting Boot firebuyer.com

Lakeland Fire + Safety Launches New FireFlex Firefighting Boot

Lakeland announced that the new Lakeland FireFlex Elite-L100 Structural Firefighting Boot has achieved NFPA 1970:2025 certification.
LEADER GROUP at INTERSHUTZ 2026 firebuyer.com

Designing technologies that help save lives

LEADER GROUP has been developing equipment used daily by firefighters and rescue teams and will present its latest innovations at INTERSHUTZ 2026.
Oshkosh to showcase USAF Striker firebuyer.com

Oshkosh Airport Products to Showcase Striker at FDIC 2026

Oshkosh Airport Products, an Oshkosh Corporation (NYSE:OSK) business, will showcase at FDIC International 2026 in Indianapolis.
Siemens launches next generation fire detection systems - Firebuyer.com

Siemens launches next generation fire detection systems

Siemens Smart Infrastructure has unveiled its Sinteso Nova and Cerberus Nova fire detector portfolio, designed to transform…
C-TEC FastConvert - Firebuyer.com

C-TEC launches FastConvert addressable zone converter

C-TEC has launched a new addressable zone converter.FastConvert from C-TEC is a new addressable zone converter.
Kidde Commercial launches EXCELLENCE SmartCell Gateway - Firebuyer.com

Kidde Commercial launches EXCELLENCE SmartCell Gateway

Kidde Commercial has launched a new addition to its range of fire detection systems.The EXCELLENCE SmartCell Gateway…
Hochiki and Render Alarms at Willis Aviation Services Ltd - firebuyer.com

Hochiki Europe and Render Alarms team up for aviation safety

Hochiki Europe’s ESP intelligent fire detection system will now be used at Willis Aviation Services Limited’s maintenance base…
Scroll to Top