Following two months of conversion work, Rosenbauer recently opened its new shop for technical fire service equipment at company headquarters in Leonding, Austria. The unmistakable grasp of innovation and technology of the fire service equipment supplier comes to full fruition in the renovated premises, which now consist of 250 m”. The contemporary design extends from the new facade and freshly planned entry area to the entire floor space.
During the creation of the shop concept, attention focused primarily on the ideal presentation of the items contained in Rosenbauer’s multifaceted goods range, which incorporates everything from personal protection equipment to a complete selection of technical products. The company’s corporate design colors of red and anthracite are also mirrored by the fixtures and fittings and thus ensure coherent branding. Powerful photographic images are used to classify the individual types of article and thus additionally facilitate orientation within the shop.
Well-marked consultation and information areas and the showroom provide a clear overview and a customer-friendly atmosphere. Fans are also well looked after and can take home a small piece of the Rosenbauer brand in the shape of various model vehicles and souvenirs.
Special proximity to the customer has long traditions at Rosenbauer and remains a company priority. A fact personified by the new shop, for as Dieter Siegel, the Rosenbauer CEO explains: "The new Rosenbauer Shop is the fire industry’s flagship store, where buying fire service equipment is a special experience for every purchaser."
The official opening of the new Rosenbauer Shop will take place on September 8, 2012 to coincide with the 2012 Federal Fire Service Day.
www.rosenbauer.com
