Staging Site!

Elmdene appoints Justin Roberts as sales and marketing director

Justin is an extremely accomplished sales and marketing professional…

 

 

Innovative electronic fire and security products manufacturer, Elmdene International Limited – a subsidiary of Potter Electric Signal, LLC – announces the appointment of Justin Roberts as Sales and Marketing Director.

 

Justin is an extremely accomplished sales and marketing professional. He brings with him over 20 years experience in the security sector gained through roles spanning technical support, area sales and, most recently, sales and marketing at director level for a major security business. During this time Justin has been able to develop an extensive knowledge of industry best practice, standards and technological innovations, all of which should prove invaluable in his new position.

 

As Sales and Marketing Director at Elmdene, Justin will be tasked with overseeing the UK, export, and special project activities of the fast-growing business as well as internal sales and marketing. Another key task for Justin will be to identify new product opportunities to further enhance Elmdene’s innovative fire and security product portfolio which now ranges from the award-winning, acoustically-driven, Merlin graffiti detector to highly efficient Switch Mode power supplies, magnetic contacts and external and internal sounders.

 

Commenting on his appointment, Justin Roberts said: "I was attracted to this position by Elmdene’s strong reputation as a professional and forward thinking company with an excellent track record when it comes to product reliability and development, customer focus and support. Moving ahead, my primary objective as Sales and Marketing Director will be to ensure that, at Elmdene, we continue to work closely with our customers in the most effective manner possible to help support and build their businesses. I also want to ensure that we are well placed to offer the high quality service which the industry has come to expect from us."

 

Said Ian Moore, Managing Director, Elmdene International Limited: "We are delighted to have someone of Justin’s proven track record and calibre join Elmdene. His appointment further strengthens our ability to move the business forward as we look to dramatically expand the reach of Elmdene’s operations in the next 12 months. 

 

-2-

“It also comes on the back of other key personnel moves, including the addition of a new Marketing Manager earlier this year and a Regional Sales Manager last month, with more significant announcements planned in very near future."

 

For more information on Elmdene and its products please Tel: 023 9269 6638, email: sales@elmdene.co.uk or log on to www.elmdene.co.uk. Elmdene also has a YouTube Channel which can be found at http://www.youtube.com/user/ElmdeneInternational.

 

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

katie circle headshot

Katie Tracy

Editor

Chris Lingham - maverick-country.com

Chris Lingham

Group Sales Manager

Afua Akoto

Marketing Manager

Read the Latest Issue

May 2026 International Fire Buyer - Firebuyer.com

May 2026 Issue

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Scroll to Top