Staging Site!

Amthal fires up 20th anniversary celebrations by launching new logo

Amthal fires up 20th anniversary celebrations by launching new logo

Amthal is celebrating its 20th birthday with the launch of a specialist logo, dedicated to showcasing its fast-growing, evolutionary journey to becoming a fire and security specialist.

Launched in 2000, by close friends John Allam and Paul Rosenthal, Amthal now has over 60 members in the team and operates on a nationwide basis providing design, installation, maintenance and monitoring services across all commercial, public sector and residential sectors.

In 2008, Jamie Allam joined the management team to become Commercial Director and created the structure to drive an ambitious growth plan, incorporating all aspects of the business, from operations, through sales and commercial targets.

Since 2019, a dedicated Senior Management Team has been created to manage day-to-day operations, including team members from across the business, some of which began their Amthal journey as an apprentices.

Says Jamie: “Since we opened our doors in 2000, the economy and the challenges our clients face have evolved dramatically and our business has always taken a proactive approach.  We have continued on our dynamic journey, transforming the way we work to operate as a total solutions provider for clients, to deliver full fire and security services.

“We are very excited to reach our 20th anniversary and wanted a special way to celebrate our year, which reflected our mission, vision and values, both to our incredible team and our customers.  The logo was created by providing keywords we associate with Amthal, such as ‘Strength,’ ‘Diversity,’ ‘Understanding’ and ‘Trustworthy,’ alongside recognising our commitment to smart solutions and latest technology.”

The logo will now be appearing across all social media channels and marketing material, and marks the start of the celebrations through the year, culminating in an anniversary event on Amthal’s actual birthday, 14th November 2020.

Independently owned, Amthal Fire & Security is dedicated to satisfying end user needs for security safety and convenience offering design, installation, service and remote monitoring of advanced electronic fire & security solutions, including intruder, Fire, Access and CCTV systems.

Amthal Fire & Security is accredited by the Security Systems and Alarm Inspection Board (SSAIB) United Kingdom Accreditation Services (UKAS) and British Approvals for Fire Equipment (BAFE.)

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

katie circle headshot

Katie Tracy

Editor

Chris Lingham - maverick-country.com

Chris Lingham

Group Sales Manager

Afua Akoto

Marketing Manager

Read the Latest Issue

May 2026 International Fire Buyer - Firebuyer.com

May 2026 Issue

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Scroll to Top