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European Fire and Safety Market

Opportunities by vertical application sector Frost & Sullivan is a global growth consulting company that partners with clients to support the development of innovative growth strategies. For more than 40 years, the company has leveraged its comprehensive market expertise to offer industry research and market strategies, provide growth consulting and corporate training, and support clients to help grow their businesses. We are pleased to bring you the very latest figures in our sector for the European Fire and Safety market. We are sure that this information will inform your business decisions. Executive summary – research scope This research service covers the European fire detection and suppression markets. Focusing on the key application areas, this research service offers an overview of the market trends, growth forecasts, geographic trends and company market shares, as well as market forecasts by each of the major application segments into which fire and safety solutions are sold. The geographical scope for this study is Western Europe, including Germany, United Kingdom and Republic of Ireland (UK & RoI), France, Italy, Iberia, (Spain and Portugal), Benelux (Belgium, Netherlands and the Luxemburg), Scandinavia (Denmark, Finland, Norway and Sweden) and the Rest of Europe (Austria, Switzerland and Greece). Fire Detection Fire detection systems are installed as part of buildings to detect combustion or any unwanted presence of fire. There are various types of fire detection systems each suited to different applications or building types. A fire detection system can vary significantly in both complexity and price, from a single panel with a detector and sounder in a small commercial property to a complex addressable system in a multi-occupancy building. Fire Suppression Fire suppression systems are fixed installations that are activated to suppress a fire. They can be activated manually, but are most commonly activated automatically. Only installations to fixed structures fall within the scope of the forecasts including commercial buildings, oil rigs, chemical plants, and other industrial manufacturing processes. Methodology This Market Analysis is a strategic review of the Fire Protection Equipment market in Europe and follows the principle of Frost & Sullivan’s Market Engineering Research methodology. This is a measurement-based system of market measurement, analysis, forecasting, strategy development and monitoring. The full research cycle is outlined in the chart below. Our approach is designed to fully integrate market research, goal setting, strategic marketing, market planning, implementation, and monitoring as integral components of the marketing process with our clients. This study is specifically based on comprehensive interviews with the top level management of equipment manufacturers including international and local sales offices. In additional extensive secondary research on legislative and political trends has been conducted to support the analysis. Market engineering research methodology Summmmary of key findings Vertical Focus The European fire protection market is a conservative but large market with limited growth opportunities. To stimulate new demand and exploit opportunities that exist within various vertical applications, market participants are increasing their vertical focus, offering products and expertise specific to end-user applications. Economic crisis More directly linked to new construction and suffering from a lack of clear legislation, the fire suppression market was more severely hit by the recession of 2009 than the fire detection market, which held up well due to backlog form strong orders in past years and clear legislative drivers. Both markets will return to steady growth from 2011, ensuring the return of the total fire protection market to pre-crisis levels by 2013. Growth opportunities End-user markets were hit by the economic crisis to a different extent. While education and healthcare remained unaffected, other verticals, including industrial and offices, were significantly impacted. Long term growth in the European fire protection market will remain conservative across all end-user segments. However, growth opportunities exist for specific applications and/ or specific geographies. Education and healthcare Education and healthcare offer the most stable growth opportunities. Partly bolstered by government stimulus packages, demand from these sectors will continue to grow throughout the forecast period driven by further new construction and refurbishment projects. In addition, an anticipated trend towards stricter legislation for some applications is also expected to support further growth in these segments. Retail, etc. Retail is the second largest sector in the European fire protection market. Following a significant dip in 2009/10, the underlying trend towards construction of further shopping centres and new supermarkets replacing smaller retail outlets will generate further demand for high-end fire protection solutions. For most other sectors too, positive growth rates signal a return to normality and indicate some opportunity in the long term. Industrial Industrial is the largest segment within the European fire protection market. Significantly affected by the economic crisis, a mixed economic outlook will hold back investments in new industrial facilities. Revenues from the industrial segments are expected to remain depressed. However, good opportunities for various applications within this diverse segment will exist, e.g. utilities and pharmaceuticals. With 22% Germany accounts for the largest share of the European fire protection market. Besides hosting the largest construction market in Europe it also has a strong legislative approach towards risk prevention. Considering the size of their populations and economies, Italy and Iberia account for a relatively small share of the total European fire protection market. Besides low construction activity, especially in Spain, this is also due to price differences for systems between Northern and Southern European countries. Fire protection systems are typically less expensive in southern Europe as compared to western and northern Europe, often smaller in size featuring a lower number of detectors, call points, notification devices, sprinkler heads, etc. Vertical market trends Although severely hit by the economic crisis, most demand continued to be generated from the industrial, retail and offices sectors. With a total share of 26 % industrial buildings are the largest end-user segment in the European fire protection market while Retail and Offices follow after some gap with 19% and 15% respectively. With revenues above the $200.0 million mark, all markets are of considerable size. Competitive landscape While the total fire protection market consists of more than 400 participants, the top

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The Fire Service College

A world force in fire service and emergency response training The Fire Service College, based at Moreton in Marsh, Gloucestershire, in the UK, is an awardwinning world-leader in fire and emergency response training. We specialise in dedicated training for professional fire services, emergency responders and a wide spectrum of clients worldwide, including the petrochemical industry and marine firefighters. We offer a wide range of flexible training solutions to meet your needs and are one of the world’s largest operational fire and rescue training colleges in the world, with a global brand and reputation for excellence. Our international training activity supports national and international government and private sector resilience and we deliver training at all levels internationally, supporting individual career progression – from trainee recruit firefighting through to advanced command and control training. Delivering training both ‘in country’, at suitable overseas venues and on site, at our unique incident ground facilities in the UK, the College supports the needs of fire and rescue services, emergency responders as well as a wide spectrum of clients in the UK, Europe, the Middle East and the Far East. Training is tailored to individual requirements or selected from our extensive training portfolio and includes all aspects of leadership, civil resilience, train the trainer, Hazardous Materials (Hazmat), Urban Search & Rescue (USAR), incident command and hot fire training, as well as specialist operations and recruit development. Throughout its history the College has been at the forefront of innovation – whether it is in specialist operations, HazMats, USAR, or even the latest thinking on fire engineering and safety. We continually update our rigs and our training, which is designed to develop operational command techniques and bring about the effective management of incidents at all levels. Today, the College even works as a consultant, advising clients on how to improve the performance of their fire service or fire operation. Whether you work in one of the many fire services spread across the globe, hold fire responsibilities in business and industry (petrochemical, hazardous goods, manufacturing ), or have an emergency management or fire safety role, the College can design bespoke programmes to develop you and your organisation. It can even bring its expertise to you, outside the UK, in the form of offsite programmes, covering all areas of its operation. The College sums up its credentials simply – Unrivalled Experience, Unequalled Expertise. Stephen Copley, Director of Business Development at the College, gives his view on what sets us apart: “The College has the unique ability to advise on most, if not all, aspects of the fire and emergency response environment and the effective operation of such organisations. In addition to providing cutting-edge training, the College can also benchmark organisations against internationally-recognised standards, design and recommend strategic improvement plans and even manage the implementation of the resultant change programmes. We are an organisation geared to driving operational improvement for all our clients.” Unparalleled resources Just imagine a day-to-day incident that needs sound theory and plenty of practice to get your response right each and every time. Or imagine the unthinkable, that might never actually happen but yet still could – a major incident where it is essential to scope out incident plans, train people in their implementation, and practise to get it right. Envisage what could be achieved if you had all of the facilities shown below at your disposal. The College’s unique incident ground provides the backdrop for the most realistic, contextualised scenarios. These resources, accompanied by the College’s knowledge of best operating practice and its virtual reality simulator, can be combined to design a programme specific to each client and their own individual requirements. Derek Luff, Business Development Manager at the College, says: “We can replicate almost anything. Our scenarios are very realistic, yet there’s a high degree of safety and control. We have numerous buildings that we can set fire to and a couple we can smoke up. There are aircraft that we can set up for various kinds of fire and rescue scenarios, as well as an oil rig and a ship. We are proud of our incident command simulation suite that provides delegates with full immersion at tactical and strategic levels, testing emergency plans, resilience and operational procedures. We can also simulate a multitude of different expressway scenarios on our railway track and level crossing, roundabout and perimeter and access roads.”     ‘The colleges unique incident ground provides the backdrop for the most realistic, contextualised scenarios’ Unequalled expertise To match the extent of the College’s practical resources, we also provide a wealth of expertise and knowledge, with an instructor team that has an insight into the practical application of both general and essential concepts down to individual specialised areas. Take, for example, fire engineering and fire safety where specialisms are covered in great depth, including fire investigation, industrial and domestic fire protection systems, high rise building risks, building regulations and even smoke control. These as well as the more general foundations of fire safety, fire risk assessment and fire legislation, are blended together for each client. So whether it is a requirement for training for experienced or inexperienced practitioners, with general or specific needs, a programme is tailored to meet all these requirements. The practical emphasis of the College’s approach to learning and development comes with its aim to ensure that the training provided can be immediately applied once back in the workplace. This is because it is delivered by leading professionals drawn from fire and rescue services throughout the UK and guarantees that training is as up-to-date as it is hands-on, applying equally to all subject areas on offer: Responding to new threats With the increasing risk of global threats, fire services, civil defence forces and fire organisations across the world are having to re-examine the traditional ways of doing things to see how they match up to the new demands placed on them by a changing world. Often this requires reviewing how effective they are at command and control, operational mobilisation

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e2v secures major UK deal to supply 165 Argus® thermal imaging cameras.

e2v, manufacturer of Argus thermal imaging cameras e2v, manufacturer of Argus thermal imaging cameras, today announced they won the bid to supply Welsh Fire and Rescue Services with life saving thermal imaging equipment. The Welsh Assembly Government recently received over £600k worth of funding to spend on operational equipment for Welsh fire and rescue services. The majority of this funding is being used on one hundred and sixty five Argus4 cameras and accessories, which are due for delivery by early April 2011. Argus4 cameras have advanced digital imaging technology which provides by far the best image quality of any handheld thermal imaging camera on the market today. The cameras are especially designed for fire fighters, with a range of innovative features to help evaluate their surroundings, particularly in emergency situations with zero visibility. John Masheder, e2v’s divisional director commented “We are delighted that after a careful evaluation of available thermal imaging technology on the market, the Mid and West Wales fire service has chosen to equip Welsh fire fighters with Argus thermal imaging equipment,” adding “ This win, along with many other recent successful contracts to supply UK fire services, including London Fire Brigade, demonstrates the confidence that fire services have in the outstanding quality and reliability of Argus4 cameras.”  

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