Joel Portice, Global CEO of Intermedix, tells International Fire Buyer about the evolution of disaster relief technology Tell us about Intermedix Intermedix is a company that serves emergency responders, government agencies and corporations through the best technology solutions available anywhere. It has more than 2,500 employees around the globe and provides services and solutions in more than 25 countries. Its connected technology is a set of solutions and technology-enabled services that connect the healthcare and emergency response and preparedness ecosystem. The way we define that ecosystem is that it has four components: The first responders, such as the ambulances and the fire departments ; the healthcare providers – hospitals, physicians; the third component being the government agencies who are responsible for managing emergency response and preparedness for their different municipalities and localities; and then the fourth component being the corporations – whether it’s an airline, whether it’s an oil refinery, water treatment facility, who would absolutely be affected potentially by an emergency or disaster, whether it’s manmade or natural. If you think about that entire ecosystem of those four main constituent groups – we’re the only company that has this auto-connected technology that brings all of these things together, in the event of a crisis. Is technology now becoming more important in disaster management and planning? Absolutely. Because of the requirement of interoperability – that is the ability to exchange information across multiple agencies so that everyone has visibility into how the crisis is developing and being responded to. That can only be solved through technology. How important is it for first response technology to be clear and easy to use? It’s incredibly important. It has to be flexible; it has to be intuitive; it has to be easy to use at the time of the event in order to allow the responders the flexibility in handling the situation. So the ease of use, the customer experience, the user experience, and the intuition is critical. How have disaster relief techniques changed and improved thanks to technology? They’ve moved from spreadsheets and whiteboards, to dashboards and other types of information that promote this interoperability, and that ability to exchange information. When it’s on spreadsheets it’s retroactive – whereas with our technologies specifically it is real-time gathering and reporting of incidents and information. This technology is what didn’t exist before and it doesn’t exist for those organisations that are still just using spreadsheets. A spreadsheet is inherently out of date; it was current the time it was populated, but it is then out-of-date. It is better than not having anything, but technology has advanced so much to the point where spreadsheets should not be the system being used. Unfortunately there are still a number of organisations that still rely on spreadsheet management for these types of [emergency] events. How important is open and clear communication in fire departments and between other first responders in the wake of a disaster? It’s critical. It gets back again to this whole theme around interoperability and the ability to exchange information across agencies – whether it’s the ambulances, whether it’s fire departments, they have to be able to communicate information so that it makes the response of those different agencies more effective. Some fire departments can receive something like 600,000 calls a year and they can use our information in order to respond to the specific event, as well as to communicate to other agencies that would also be responding. How do you think disaster relief will change in the future, and how will companies like Intermedix help facilitate that change? There has to be effective communication across the various agencies that are responding to disasters. That communication has not always been good, but it should be. There is a strong push by companies like Intermedix and others in the space to do everything we can to enhance and promote communication across these different agencies. At Intermedix we have a mission; it is very simple; it’s six words: ‘To serve those who save lives’. Our whole focus is to use our technology, our equipment, our resources, in order to help those responders be there to focus on their mission and keep their focus, by letting us take care of some of the other things behind the scenes. I think that we’ll continue to do that and I think that comes across, not only in better technology, in more precise analysis and information, it comes from doing everything we can to promote and enhance the communication between agencies. For any of our readers outside of the US, how would you convey to them that this is the right solution? Right now we’re in more than 25 countries so we’ve already been able to demonstrate the transferability and the usability of our technology. I believe that other organisations will see that the experience we have and the best practices that we have developed will translate to them and improve their ability to respond. Think about what we’ve been able to accomplish in the U.S. and the transferability of that outside of the US – 47 federal departments in the US use our WebEOC solution to manage their crises. Three branches of the military in the US use WebEOC to manage their crises. WebEOC is installed in scores of military installations around the world through these branches of the military. 600 local and state agencies and municipalities in the US use WebEOC to manage their crises and their events. As well as all the principal airlines, the major oil refineries, the nuclear plants, the big theme parks, anywhere where there can be an emergency or a crisis that could impact a lot of people – these organisations whether public sector or private sector, federal, state, local – are all using WebEOC to manage their crises. With that kind of traction and being the de facto solution for the US – and FEMA is one of our largest customers – the ability to transfer that experience, and the best