Magirus, formerly Iveco Magirus, is continuing its evolution with a change in the brand’s name and an innovative new factory The company furthers its fire-fighting division in Ulm with the opening of the new Magirus Brandschutz World, a £25.5 million investment Iveco Magirus has disclosed a major rebranding this September, with the company changing its name to Magirus. Founded in Ulm, Germany in 1864, Magirus manufactures and outfits fire-fighting equipment and trucks. A trusted manufacturer and leader in innovation, Magirus invented and patented the first turntable ladder. For most of the 20th century, the brand has been owned by parent companies—first by Deutz, a German engine manufacturer, and since 1975, by Iveco, an Italian truck manufacturer. In 2012, with the permission of its holding company, Magirus decided to relaunch as an independent brand to solidify its market position as one of the finest quality fire-fighting equipment manufacturers in the world. For the future the company announced that it will sell its fire-fighting vehicles and fire protection technology under the brand Magirus. The new identity, a capital M, suggests the ladders for which the company is known. It recalls elements of the historic Magirus-Deutz logo, which combined a stylised M with the sharp spire of the cathedral in Ulm, the German city where the company has been located for some 150 years. Both strong and elegant, this new mark can hold its own next to the chassis manufacturer logos and can be used everywhere to identify the independent Magirus brand and carry it into another century. Thus, the company underlines its competency as manufacturer that responds in the most flexible way to satisfy its customer’s needs. At the same time the name Magirus is connected to an identity that goes back to the year 1864 and its founding father Conrad Dietrich Magirus. The Magirus logo was designed by the renowned design and identity agency Chermayeff & Geismar & Haviv in New York, USA. Impressing with its clear and simple design the logo associates the name Magirus with the company’s original values. It represents what the company have already stood for since almost 150 years and what it still stands for: Tradition, innovation, engineering and the will to let visions come true. Innovation continues as Magirus furthers its fire-fighting division in Ulm with the opening of the new Magirus Brandschutz World. Around £25.5 million is being invested in the development of the new Competence Centre for the benefit of the company’s customers. The new Competence Centre for fire-fighting technology is being developed to further strengthen Magirus Brandschutztechnik’s leading global position. Magirus is, investing in state-of-the-art manufacturing facilities to ensure more efficient production and faster response time to customer-specific requests. The research and development centre is also being expanded with the aim of integrating company operations. The conversion of the former truck assembly plant into an innovative fire-fighting production facility is moving ahead at full speed. By the end of 2012, the halls were stripped to prepare the plant’s transformation into a high-tech fire-fighting manufacturing plant. The complete truck assembly lines were removed and new flooring was installed for the most part. Currently, work is being carried out fitting the electrics, lighting, ventilation and heating installations. Furthermore, pump test benches are being installed along with new crane systems and assembly equipment. Workshop pits are being added to the TÜV (Technical Inspection Association) inspection and approval section and the shipping department carpentry workshop is being fitted, along with new paint shops. The new facility consists of four assembly lines and has an area of 12,000 m². The plant features an assembly line for large quantities of vehicles as well as customised configurations for bespoke vehicles. For more technically demanding vehicles, over 15 additional individual assembly stations are provided. Furthermore, a 4,000 m² ancillary area is also available, for the pre-assembly of superstructure framework, pump pre-assembly, roller shutter and component manufacturing. Designated storage areas for aluminium profiles, superstructure components, pump parts and all other required materials amount to a total of around 4,000 m². A painting, film coating and finish line facilitate customised and modern paintwork operations and a wide range of vehicle design options through to the finishing and polishing phase prior to delivery. Quality inspection centre ensures highest quality A quality centre with over 10,000 m² of space allows the installation of up to date testing stands, acceptance and audit areas. The calibration and software programming of the vehicle pumps is now carried out in modern pump test benches which work with vacuum-pressure tanks. For heavy tank pumpers, testing equipment for handling a flow capacity of up to 15,000 litres per minute is available. Additional facilities include tilting test beds, a cable winch test installation and a rain simulation facility. After a quality check on a rolling test bed, followed by a final cleaning and polishing station, the vehicles are handed over to the final quality inspectors for acceptance and approval by the customers or authorities. For this complete final control and acceptance procedure, bright and spacious working areas are available. They include testing facilities and inspection pits, as well as dedicated office space for the authority representatives. Modern working conditions Modern working conditions in the production halls improve upon conditions at the previous fire-fighting vehicle manufacturing facility. The large amount of space, including the impressive height of the production area means even more light and working space for employees. As a result, the workplaces are friendly and spacious – positive energy efficiency is provided via additional non-combustible insulation in the walls and ceilings Training for assembly workers Whilst conversion work at the plant has been taking place, training for former truck production workers has already begun. Since December 2012, around 200 employees have been preparing for their new jobs. Thanks to their solid professional experience and a special training programme, the move to the production of fire-fighting vehicles has been quickly mastered. For the manufacture of pumpers, the expert craftsmanship of the skilled workforce is of far greater benefit than it