Carl Hunter, CEO of Coltraco Ultrasonics, speaks to International Fire Buyer about a successful first year for the company’s Permalevel™ Multiplex liquid monitoring system Last year, International Fire Buyer spoke to Carl Hunter, CEO of Coltraco Ultrasonics, Fellow of the Institute of Marine Engineers, and Member of the Royal Aeronautical Society, about the company’s Permalevel™ Multiplex clean suppression agent monitoring system. Editor Chris Beck visited his offices 12 months on to find out how the system, and the company as a whole, has progressed. How has the Permalevel™ Multiplex been received by the market? I think it has focused the industry’s mind on the current regulatory climate, in that it has revealed that the monitoring of gaseous fire suppression systems is currently limited to annual certification checks, which take no account of their need for constant monitoring. I think what we’ve set out to achieve is an industry re-focus, and to re-educate them on the benefits our system can bring. We have also had a realisation that we have to get in place an installation and maintenance network and that determines the calibre of the partners we work with. We are now working with some of the most capable clean agent fire suppression engineering companies in the world and we have in our Fire Safety Engineering team a former Deputy Chief of the London Fire Brigade and a Professional Fire Engineer to help guide us in our application understanding of Permalevel™ in clean agent suppression systems. Uptake has been very positive then? Coltraco Ultrasonics have had major interest from governmental and large corporate customers of fire suppression systems in the UK and internationally from Australia, Canada, Germany, Italy, Hong Kong, Singapore, Brunei, Qatar, the United Arab Emirates, Japan, Korea and the USA. We are very proud of that. We are also very grateful to International Fire Buyer for stimulating so much of this. But what really engages our attention is the quality of the fire suppression system design, installation and maintaining companies who are working with us. They know what they need and are the enablers between us and the end-user customers. Having sent the product out to the market, have you had to make any modifications based on feedback you have received? Many. Principally, we have changed the capabilities of the clean agent computer interface and data communication capabilities. We had no idea of the impact that the system has in terms of users being able to manage the data from the continuous monitoring of clean agent suppression systems. We had thought that would be a lot more localised, but it became clear that several users need to monitor national critical infrastructure installations, internationally. We have to keep modifying the system and embed greater capability to enable this, and we are doing this within a UL certification track. We have also done basic mechanical developmental work to the sensors, to assist installers and users alike, to prevent them being accidentally dislodged, for example. We’ve used 3D printers to make sure each component is designed perfectly for each application. It’s the first time we’ve used 3D printing technology. I had no idea how they worked – it’s quite incredible! We are delivering technology that enables greater business continuity potential to critical infrastructure. From a business perspective, how has Coltraco grown over the past 12 months? Coltraco Ultrasonics Ltd. have become the leader in continuous fire suppression monitoring technology from an ultrasonic perspective. I think Permalevel™ will change the company by a significant factor as it takes us from being a product manufacturer to a systems provider. We are focussed on applications for the system on highly sensitive, safety-critical assets. I imagine that once that whole installation and maintenance network is firmed up, and UL certification finalises, Permalevel™ Multiplex will embed itself as a core monitoring technology in clean agent suppression systems, particularly in NOVEC™ 1230 and FM-200™ systems. Were high-end applications always the target for the system? For the first three or four years we dedicated our focus to the technology build and capability enhancements, because we had done so well to create a portable system in Portalevel™, once we realised we had the potential to produce a fixed system that constantly monitors, we were more focused on getting that right than thinking of specific applications. It is only as we began working jointly with some of our international strategic partners, particularly Chubb Hong Kong or Kidde Australia or Tyco Fire & Security UAE LLC that we realised that this system is best-suited to high-end safety critical installations. Our main applications would include mobile telecommunications, relay stations, mass transit railway systems, offshore-petrochemical, data centres, Defence and Naval infrastructure and so on. We had no idea of the scale and size of those sort of installations until we stated speaking to those companies and industry partners. What we have realised is that the primary driver for the customer for Permalevel™ Multiplex is the company or organisation whose value of business continuity outweighs the cost of the fire system by a considerable margin. Often these are large corporations, with huge data centres, and if they get interrupted for a day or even an hour it would be critical in risk management terms. They are the sort of companies we are targeting and teaming with the best of the world’s fire safety companies to enable its integration. Would you say that Coltraco is more recognised internationally now? We export 90% of our portable liquid level indicator products for CO2, FM-200™, NOVEC™ 1230, FE-13, FE-25, FE-36, HFC-225 & 227 and the old Halon 1301 to 104 countries. In terms of our fixed monitoring systems I think we are, yes, largely thanks to the attention we have received from the leading fire suppression technology system providers and to the coverage we have received in the press. I think that set us on a journey to connect with organisations across the world in a more complex and integrated way than we had ever done before.